With 40 years of combined experience in trend forecasting, consumer-studies, marketing, press and communication strategy Camilla Guimard and Elisabetta Pollastri decided to join forces and know-how in order to provide the clients with a 360-degree approach. After working and living in Milan, Paris, London, New York, Los Angeles and Brazil, they are decidedly following the motto “think globally and act locally”.
As an accomplished global publicist and communication strategist, Elisabetta is an expert in guiding brands to find cohesion and expand their reach through communication and marketing initiatives.
Elisabetta’s well-rounded experience stems from a multi-cultural career at the French Press Office of GIORGIO ARMANI in Paris, followed by Italian CONDÉ NAST, and LVMH Fashion Group as International Press Manager for KENZO at the brand’s global Headquarters.
Elisabetta moved, then, to New York, where she launched and managed the NY branch of a multi-client PR and VIP agency headquartered in Los Angeles, developing and implementing all press communications and strategic actions of a wide portfolio of brands, ranging from high end fashion luxury and jewelry to emerging local designers, as well as high-tech and social responsibility.
Camilla is an expert in trends forecasts and brand strategy with 20 years of experience. She has helped clients in beauty, food, apparel and luxury categories with recommendations that merge strategic analysis and creative thinking, backed by a deep understanding of cultural and consumer insights.
Over the years, she has worked for major brands, including IKEA, L’Oréal, Chanel, Tommy Hilfiger, Calvin Klein, Dr. Martens, Danone, helping clients to align brand strategy with emerging value shifts.
Camilla has a background in communication studies, has worked 8 years as international strategic planner at Publicis and Y&R, spent several years at Kantar, then found cultural insights consultancy NEON Consulting in 2015.