Stay ahead of social and category trends and inform decision planning:
CLIENT: Leading international interior design company headquartered in Northern Europe.
GOAL: How can we stay ahead of what’s happening in the world and make a better use of trends to inform our marketing strategy?
THE SPOTTER LAB’s ACTION :
Instead of delivering a trend book as a closed document, we have imagined this work as a dynamic and interactive process that each year terminates with a presentation to the global brand and marketing team.
For the past five years, our project has involved:
- trend scanning in China, Russia, France, UK, Germany, US
- expert interviews in the fields of urban planning, interior design, anthropology, real estate developments
- innovation springboard ideas
KNOCK-ON EFFECT:
The deep understanding of social and market trends has made this yearly project a founding element of the brand’s global marketing plan.