Create a brand manifesto that people own and feel good about:
CLIENT: Leading engagement-building community headquartered in France.
GOAL: How can we evolve our brand platform and identity to better express our purpose?
THE SPOTTER LAB’s ACTIONS:
Through market analysis, stakeholder interviews, out of the box inspiration, and co-creation workshops, we have helped our client define a new brand identity, a brand architecture, and a manifesto.
KNOCK-ON EFFECT:
The new brand purpose has led the fast-growing organization to strengthen the relationship with the institutional partners and to restructure parts of the business in a way which better serves the community.